June 16, 2014

Hard At Work License Plates Campaign Wins First Place Award

Transportation design and construction firms and public agencies from Oregon to New York
were recognized for “excellence in community relations and public education” during the
American Road and Transportation Builders Association (ARTBA) Transportation Development
Foundation’s 2014 PRIDE Awards lunch, held June 10 in the Nation’s Capital. Established in
1999, the PRIDE Awards honor outstanding programs in two categories that enhance the image
of the transportation design and construction industry.

The CAWV’s “Hard at Work License Plates Campaign” won first place in the Community
Relations: Public Sector category. The selection was made by an independent judging panel of
public relations agency professionals and construction industry journalist. The panelists wrote,
“The license plates program, started in 2012, is an extension of a larger “Hard at Work”
campaign aimed at raising the visibility of contractors in West Virginia, renewing industry pride,
improving public perception of the industry and encouraging students to consider careers in
construction. Since the plate design was approved and made available by the West Virginia
Division of Motor Vehicles, more than 300 vehicles have been fitted with the “Hard at Work”
plates. CAWV utilized traditional media, social media, and one-on-one contacts, to promote the
program to its members and businesses. At the official launch and dedication ceremony, 16
television news crews provided media coverage to remind the public that all across West
Virginia, contractors are “Hard at Work” on construction projects that are enhancing their lives.”
Accepting the award on behalf the CAWV at the ARTBA PRIDE awards luncheon were Leo
Vecellio and Michael Vecellio, Vecellio & Grogan, Inc., and John Boyle, Mountaineer
Contractors, Inc. The glass award will be on display in the CAWV conference room. Members
who wish to get a Hard at Work license plate for their vehicle can click on the link at

(Article taken from the CAWV Newsletter)